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ICON Week 2024 – Raising Awareness About Infant Crying and Coping Strategies

23 Sep 2024, 7 a.m.

This September, NHS, local authorities, and healthcare organisations across the country are uniting to deliver crucial messages to parents through ICON Week 2024.

“Babies cry, you can cope!”

Research indicates that some parents and carers may lose control when faced with persistent infant crying, potentially leading to severe outcomes such as shaking a baby—a tragic consequence of Abusive Head Trauma (AHT). AHT results in catastrophic brain injuries, which can lead to death or long-term health and learning disabilities.

ICON is a UK-wide programme aimed at educating health and social care professionals, parents, and carers about infant crying, effective coping strategies, and how to prevent AHT. The third annual ICON Week, running from 23 to 27 September 2024, seeks to raise awareness about these issues and support families in managing stress related to infant crying.

The ICON programme is built around a simple, evidence-based acronym:

  • I – Infant crying is normal and will eventually stop.
  • C – Comfort methods can sometimes soothe the baby, and the crying will cease.
  • O – It’s OK to walk away for a few minutes if you have ensured the baby’s safety and the crying is overwhelming.
  • N – Never shake or hurt a baby.

Babies often begin to cry more frequently around two weeks of age, peaking between 6-8 weeks. During ICON Week, from 23 to 27 September, participating organisations will promote these messages to normalise infant crying and provide practical coping techniques for parents.

Dr Suzanne Smith, nurse, health visitor, and founder of ICON, stated:

“Abusive head trauma can occur in any setting when a parent or carer is overwhelmed by persistent crying. The additional pressures from the rising cost of living further strain families, leading to potentially devastating consequences.

“ICON’s mission is to offer support and advice to parents and carers who may be struggling. We aim to normalise the experience of infant crying, share practical information on managing stress, and ultimately reduce the risk of AHT.

“Help is available for anyone who feels overwhelmed. Reach out to your midwife, health visitor, or GP, or visit our website for additional resources.”

For more information, please visit www.iconcope.org/iconweek2024.